Cowboy Cruiser ST Performance Sand

Meet the family favourite. With a step-through frame for everyday ease, it's comfort, versatility and performance all-in-one.

Beautiful. Simple.

Unmistakably Cowboy. Every line designed with purpose, every detail engineered for performance. A minimalist frame. Iconic front light. Hidden tech throughout. Wherever you ride, heads will turn.

Connected cockpit
Glance down, the future is here
Dock your phone and it instantly starts charging. Speed, distance, battery level, and the safest routes ahead, all before your eyes.

Integrated lights
Signature lighting that's oh so Cowboy
A front light that's iconic and functional. A rear light that blends into the frame. Together? A symbol for smarter urban riding.


Seamless frame
For the smoothest lines in town
A frame sculpted for simplicity. No visible welds. No clutter. Just smooth, clean lines that set the standard for urban design.

Hidden cables
Packed full of tech, hidden inside
Every cable, sensor, and connection is tucked inside the frame. So all you see is clean, minimalist, uninterrupted lines.


Crafted by experts
Designed in Belgium. Assembled in France.
Every Cowboy is crafted with precision and pride. Built closer to home, we push innovation right to the edge.