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Ass savers

Ass Savers - The Story


Summer 2011, faced with yet another rainy ride home from the office, designer and avid cyclist Staffan Widelll rips a piece of cardboard and sticks it underneath his saddle just to get home reasonably dry.


Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers. Quite satisfied with the finished product, the friends post a short video of the product online.


The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Widelll quits his daytime job to fully focus on the new company.


Today the Ass Saver has come a long way, and the promising concept has matured into a proven patented invention alongside other show-stopping products such as The FendorBendor and The Mudder. The company is run out of its Gothenburg headquarters in Sweden together with cofounders Petter Danielson and Oscar Ternbom. More than one million Ass Savers have been sold and the brand that started as a joke is now recognised by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.


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Ass savers Win Wing Road
Ass savers
We have yet again rewritten the rules of fender design with our new, ultra-lightweight, clip-on performance mudguard – the radical Win Wing.
"...ma...
More
We have yet again rewritten the rules of fender design with our new, u...
€26,00 €21,49
 
 
Ass savers Fendor Bendor Regular
Ass savers
The FENDOR BENDOR attaches with no tools, to virtually every bike in just a few seconds. Still foldable, it can easily be stored in a bag or jersey po... More
The FENDOR BENDOR attaches with no tools, to virtually every bike in j...
€16,00 €13,22
 
 
Ass savers Regular
Ass savers
Wether you commute to work or race in the UCI World tour, the Ass Saver Regular will keep your butt dry and dramatically increase the comfort on cold ... More
Wether you commute to work or race in the UCI World tour, the Ass Save...
€10,00 €8,26
 
 
Ass savers Win Wing Gravel
Ass savers
We have yet again rewritten the rules of fender design with our new, ultra-lightweight, clip-on performance mudguard – the radical Win Wing.
"...ma...
More
We have yet again rewritten the rules of fender design with our new, u...
€26,00 €21,49
 
 
Ass savers Toetector Mudflap Regular
Ass savers
The ToeTector front mudflap is your feet's new ally! Attach it to your full wrapping mudguard to provide that extra protection for your toes and drive... More
The ToeTector front mudflap is your feet's new ally! Attach it to your...
€9,00 €7,44
 
 
Ass savers Speed Mullet Front Mudguard
Ass savers
Finally here, the Speed Mullet The most frequently requested product is without a doubt an easy to remove front mudguard. More
Finally here, the Speed Mullet The most frequently requested product ...
€16,00 €13,22
 
 
Ass savers Mudder Regular Black
Ass savers
The purpose of the MUDDER Regular is to keep your eyes muck-free as you go full speed down that dirtbag of a trail that you love so much. Chances are,... More
The purpose of the MUDDER Regular is to keep your eyes muck-free as yo...
€11,00 €9,09
 
 
Ass savers BroTector Mudflap Regular
Ass savers
The BroTector rear mudflap is not for you. It's for the friends that you cycle with or your child sitting in the trailer behind you. It's the ultimate... More
The BroTector rear mudflap is not for you. It's for the friends that y...
€10,00 €8,26
 
 
Ass savers Mudder Mini Black
Ass savers
The MUDDER Mini is here to offer relief for your face and headset bearing. Simply mount it to your fork legs just above your front tire and you will d... More
The MUDDER Mini is here to offer relief for your face and headset bear...
€15,00 €12,40
 
 
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