When Joe Breeze hand-built the first modern mountain bike in 1977, Breezer became the world’s first mountain bike brand. As a lifelong cyclist who raced on the road and dirt and toured all over the world, Joe had dedicated his life to making bikes for every level of rider. Joe aimed to create bicycles with one goal: to deliver a bike that has a light and lively ride quality and that will put a smile on your face every time you head out the door for whatever adventure you choose.