At Electra, we are inspired by the artistry of our culture and the details that surround us. We started this company with the idea that we could always do better, because innovation is what ultimately sets us apart.

We are motivated by what’s on the horizon and intrigued by what’s around the corner. And while we may have a relaxed view on, well, just about everything, we’re serious about our bikes. How they ride. How they look. How you look riding them. That’s how you pull away from the pack. Even when you’re riding with someone on your handlebars.