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SANTA CRUZ

The Santa Cruz Bicycles

Santa Cruz Bicycles has been building quality mountain bikes since 1994, created from a simple idea: the bikes they wanted to ride didn’t exist yet, so they built them. Their first model, the Tazmon, was an unconventional 80mm travel dual-suspension bike that challenged expectations at the time and helped push mountain biking toward the full-suspension future. Decades later, Santa Cruz continues to design category-leading downhill, cross-country, and electric bikes, staying “simply advanced” while constantly refining ride quality and durability.

A defining part of the brand is its hands-on approach to quality and construction. Santa Cruz states that they design and engineer bikes themselves, own their carbon fiber frame factory, and assemble bikes in Santa Cruz, California—down to greasing links, torquing bolts, and using packaging they designed. They also emphasize rider-first support with lifetime rider support.

Frequently Asked Questions

What kind of bikes does Santa Cruz make?

Santa Cruz Bicycles creates category-leading downhill, cross-country, and electric bikes, with a focus on high quality and long-term durability for real-world riding.

When was Santa Cruz founded?

Santa Cruz Bicycles has been building quality bikes since 1994.

What does Santa Cruz mean by “simply advanced”?

Santa Cruz describes their bikes as “simply advanced”—high-performing and engineered with modern technology, while still focused on ride enjoyment and longevity.

What is Proportional Geometry?

Proportional geometry is Santa Cruz’s approach to engineering each frame size so that certain elements scale as size increases—aiming to avoid compromises in performance, efficiency, or fit across sizes.

How do I choose the right Santa Cruz size?

Check the geometry and sizing information on each product page—fit and intended use can vary by model. If you’re between sizes, contact us and we’ll help you choose the best option.

Do you ship Santa Cruz bikes internationally from Simple Bike Store?

Yes — we offer secure worldwide shipping. Bikes are packed carefully for transport so they arrive protected and ready for setup.

E-Bikes

What’s the difference between mid-powered and full-powered Santa Cruz e-bikes?

Santa Cruz describes mid-powered e-bikes as a balanced approach with improved handling, extended range, and a more natural ride feel (often using 250–500W systems). Full-powered e-bikes are positioned as maximum power options with stronger climbing ability, higher performance, and larger batteries (they mention 600–720 Wh).

What’s the difference between Heckler and Heckler SL?

Heckler SL is positioned as the lighter, more natural-handling option for all-day trail riding, while Heckler is the more powerful full-power platform for riders who want more assistance on demanding terrain.

Can I ride Santa Cruz e-bikes in wet conditions?

Yes—Santa Cruz notes their e-bike systems are designed for real trail use and wet weather riding, but they advise avoiding power-washing.

Which Santa Cruz e-bike models do you sell?

We currently offer Santa Cruz Heckler, Heckler SL, Bullit, and Vala models (availability depends on build kits and model years).